ROOTED
IN LOVE

A dad holding his daughter on his shoulders.
BASIS

Marché Public de Montréal manages Montreal’s public markets, creating a community and space where local producers, artisans, and farmers can connect with visitors. They focus on providing locally sourced ingredients.

Setting out to address a market gap for kid-friendly products by introducing children to the food  process. The goal is to educate young minds about where food comes from, creating more awareness.

VISION

Rooted in love with childhood pet names like “sweet pea” and “sunflower,” the concept channels the nostalgic warmth of youth. This approach is a multi-sensory adventure that guides children through exploration, mirroring the tender words that parents lovingly share.

The packaging near other books and kids toys.
A kid holding a stuffed animal while clearly reading the packaging.
A picture of a plnt and a fake bird.
RESULT

The outcome takes shape as a compactly designed book with seed pockets built right into its pages. Big, rounded letters make it easy for kids to follow along, while playful illustrations with friendly faces bring a sense of warmth and fun to the whole book. By turning gardening into an adventure, the book helps little hands connect with nature in a way that
feels exciting.

SOUL
At its heart, the concept is a tribute to the love for my parents and their constant support throughout my life. It’s a reflection of the little things they do for me that often go unnoticed, bringing me a deep sense of warmth.
The packaging with seeds coming out of it, surrounded by other books and kids toys.
Mom reading seed book to child.
The box that holds the Faded book. Image Credit: Stefanie SchneiderPhone on instagram showing an ad for the Dodecagon concert.
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